Facebook cheat sheet 2021: DOES YOUR CONTENT HAVE THE RIGHT SIZE?
We have found the latest correct sizes for photos, videos and other formats on Facebook so you can be ready with your content in the right sizes in 2021. Here are the latest sizes from December 2020.
Written by Oliver Hancke

The sizes of images and other formats on Facebook are constantly changing, which means that your latest content can look completely wrong and pixelated if you do not use the right sizes. The different dimensions and image size can be difficult to find, which is why we have provided a guide to the latest sizes right here.

In our Facebook Cheat Sheet 2021 you will find the latest sizes, so your content has the right sizes in 2021.

WHY IS IT IMPORTANT TO USE THE RIGHT SIZES ON FACEBOOK?

You can both win and lose a lot if your formats are wrong. You, your content manager or your graphic designer may have spent an enormous amount of time creating some great content that ends up looking completely wrong. You must therefore be aware:

  • That your images are not stretched or pixelated making sure that your target audience sees your brand as professional. You can very quickly look unprofessional if the content is not set up properly.
  • That your images are optimized and scaled to fit the feed on the social media platform which you want to post the content on. It can have a positive effect on your engagement.
  • That what you want to communicate with your content easily can be lost if the most central and important part of your content is misplaced so that it is cut out of the image when it is displayed to your target audience.
  • That if you choose to use stock images, that you make sure to not violate the rules of copyright and that they are of high quality.

FACEBOOK PICTURE SIZES

Facebook updates its image, video, and ad policies frequently. The dimensions change often, but you can gain an advantage over your competitors if you always manage to publish your content in the highest quality. We also recommend that you keep your content within Facebook file types to get the most out of your efforts on Facebook.

SIZES FOR PROFILE IMAGES

Size: 170 x 170 pixels.

Facebook profile pictures are displayed in 170 x 170 pixels on the desktop version while only displayed in 128 x 128 pixels on smartphones. Therefore, it is important that your profile picture is at least that size. The most important thing is that you take into account that your profile picture is displayed with a round frame, so if you place something in the corners it can not be seen. Make sure to center the most important thing in your image.

Sizes for cover photos and cover videos

  • Desktop: At least 820 x 312 pixels.
  • Smartphone: At least 640 x 360 pixels.
  • Minimum size: 400 x 150 pixels.
  • Recommended size: 851 x 315 pixels.
  • Recommended file size: Less than 100 KB.

GOod advice

  • Stick to the .JPG or .PNG file formats for the best quality.
  • Your cover photo or cover video will load faster if you stick to our recommended size.
  • If you have text or logos in your profile picture or cover photo, the most optimal format is .PNG.
  • Avoid repositioning your cover image once you have uploaded it. Make sure the size fits instead.

Sizes for images in posts and timeline

Facebook resizes your photos once uploaded so that they are 500 pixels wide and 1.91:1 aspect ratio.

You can avoid pixelated images and long loading times if you use:

  • Recommended size: 1200 x 630 pixels.
  • Minimum size: 600 x 315 pixels.

GOod advice

  • If you post between 2-10 images on your company page so that they appear in a carousel, you should preferably use size 1200 x 1200 pixels – i.e. the size ratio 1:1.

SIZES FOR COVER photos FOR EVENTS

  • Recommended size: 1200 x 628 pixels.

GOod advice

  • Cover photos for events on Facebook have an approx. size ratio of 2:1.
  • The size of your cover photo for an event cannot be changed once it is added to an event.

Sizes for panorama or 360 photos

Facebook recommends:

  • That there should be less than 30,000 pixels in any dimension and less than 135,000,000 pixels in total size.
  • That file sizes can be as large as 45 MB (.JPEG) or 60 MB (.PNG).
  • Using .JPEG for 360 photos and keeping the file size smaller than 20-30 MB.
  • That the aspect ratio is 2:1.

GOod advice

Facebook can recognize when a photo was taken as a 360 photo with the metadata that cameras themselves store in the photos.

Sizes for FACEBOOK STORIES

  • Recommended size: 1080 x 1920 pixels.

GOod advice

  • Facebook Stories fill the entire screen of smartphones, and they typically have a size ratio of 9:16 – that is, vertical.
  • Avoid using images that are less than 500 pixels wide.
  • Facebook recommends that approx. 14% of the image, which is equivalent to 250 pixels in both the top and bottom of the image, is free of text. This ensures that all call-to-actions are not covered by other features in the user view.

Sizes for ads in the feed

  • Ads in the feed: At least 1080 x 1080 pixels, minimum size is 600 x 600 pixels, aspect ratio is 1.91:1 to 1:1 and maximum file size is 30 MB.
  • Ads to the right of the feed: At least 1080 x 1080 pixels, minimum size is 254 x 133 pixels, aspect ratio is 1:1. Keep in mind that these ads only appear on desktop and not on smartphone.
  • Image sizes for Instant Articles: At least 1080 x 1080 pixels, the aspect ratio is 1.91:1 to 1:1 and the maximum file size is 30 MB.

Sizes for ads in MESSENGER

  • Messenger Inbox Sizes: Minimum 1080 x 1080 pixels, minimum size 254 x 133 pixels, 1:1 aspect ratio and maximum file size 30 MB.
  • Sizes for Stories in Messenger: At least 1080 x 1080 pixels, the aspect ratio is 9:16 – that is, vertical – and the minimum width is 500 pixels.

GOod advice:

  • Facebook recommends that approx. 14% of the image in Stories, which is equivalent to 250 pixels in both the top and bottom of the image, is free of text. Then you ensure that the text is not covered by other functions in the view for the user.
  • In the US and a few other countries, Facebook has removed a rule that text may not exceed 20% of your image. However, the rule still applies in Denmark, and your ad may therefore be rejected if the text makes up more than 20% of the image.

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INSTAGRAM CHEAT SHEET 2021: Get the dimensions right

INSTAGRAM CHEAT SHEET 2021: Get the dimensions right

We’ve collected the latest correct sizes for photos and other formats on Instagram so you can be ready to post your content with the correct sizes and dimensions in 2021. Here are the latest sizes from December 2020.